Project detail
Landing Page Admission ULBI
ULBI, known as the top BUMN university in Indonesia, aims to attract young talents interested in pursuing careers in logistics—a fast-growing sector essential to Indonesia’s economy. With the digital transformation shaping various industries, ULBI wanted a landing page that would appeal to Gen Z students by showcasing its strengths, industry connections, and career outcomes for graduates.
Core Problem:
The main challenge was to create a visually engaging, responsive landing page that would effectively communicate ULBI’s unique value proposition to a young, tech-savvy audience. ULBI wanted to highlight the rapid growth in logistics, real-world success stories of alumni, and the promising career opportunities that await graduates. Additionally, the page needed to balance informative content with a user-friendly design, ensuring that it was captivating and easy to navigate on both desktop and mobile.
Content:
The landing page content is structured to guide prospective students through ULBI’s unique selling points in a compelling way:
Hero Section: Features a powerful headline, brief subheading, and a rotating image carousel to visually highlight campus life and career outcomes.
About ULBI: A concise description emphasizing ULBI as the best BUMN university for career advancement in logistics.
Career Opportunities: Showcases the top logistics roles available to ULBI graduates, along with stats on the logistics sector’s growth and alumni success stories.
Why Choose ULBI: Lists ULBI’s strengths, from industry connections to tailored skill development, showing the real benefits for students.
Admission Requirements and Countdown: Provides an easy-to-follow list of requirements for application, with a countdown timer to create urgency.
Testimonials: Highlights experiences from recent graduates who have secured jobs in top logistics companies like PT. Pos Indonesia.
Business Outcome:
The new landing page design effectively attracted prospective students, as evidenced by a boost in ULBI’s website traffic and inquiries. The structured, visually engaging page improved user engagement, making it easier for students to understand ULBI’s benefits, leading to a noticeable increase in applications from qualified candidates interested in logistics and supply chain management. By blending a youthful design with practical information, the page positioned ULBI as a top choice for students seeking a future in logistics.
